A market Research is a practice that consists in collecting, storing and analyzing data, aimed at studying consumer purchasing habits.
Therefore, market researches are a very useful tool for companies that produce goods or services, as they make it possible to better target marketing decisions.
Object of a Mercatization Research the following points:
- What is purchased
- Why it is purchased
- When it is purchased
- Where it is purchased
- How often is purchased
HOW TO STRUCTURE AN EFFECTIVE MARKET RESEARCH
REACH THE RIGHT MARKET
It is important to clarify the objective of Market Research: Do you want to know if a product will be successful or not? Do you want to analyze the results of your marketing strategies? Do you want to find out which sectors of the public reach their products?
OBTAIN OPTIMUM RESULTS
To improve the accuracy of the results it is essential to choose a very large sample, the larger the sample will be, the smaller the margin of error of the outcomes. If possible, it is advisable to ask participants to indicate their own demographic information, in order to further increase the accuracy of the survey.
MAKE THE SURVEY
To perform the survey in an optimal way, it is necessary to set the time according to the commitments of the participants, in order to involve as many as possible.
How can we help you
- We help you to segment the market and to choose the targets
- We estimate the sample size according to the required margin of error
- We conduct surveys, online and offline
- We analyze the answers
- We suggest the actions to be taken
- We monitor and intervene for corrections