side-area-logo

Canvass Business Model

The Canvass model (which later became a successful book written by Alexander Osterwalder and Yves Pigneur) is based on a graphical and interactive representation of the business plan. The Canvass is essentially a tool that:

  • Identify new needs on the market, not yet satisfied
  • launch new technologies, new products or new services
  • improve / revolutionize / transform existing markets
  • create new markets

How does the Canvass work?

The Canvass model uses nine blocks that are then grouped together to define the business or project business model.

Customer segmentation
Does the company need one or more customer segments?

Value offered
Does the product/ service solve customer problems and meet their needs?

Channels
How the value offered is presented to customers through communication, distribution and sales channels

Relations with customers
How the relationships are established and maintained with each customer segment

Revenue flows
Revenues derive from the value offered

Key resources
The key resources are the facilities/assets needed to produce and / or distribute the products to the customers

Key activity
All the actions needed to produce goods/services

Key partnerships
Outsourcing activities and resources acquired outside the company

Cost structure
The costs necessary to produce and deliver products or services to customers


Cosa ne pensiamo

Il modello Canvass ha pregi e difetti. I prego sono che stimola la discussione ed il confronto a 360 gradi sul progetto imprenditoriale. Idealmente tutte le persone coinvolte dovrebbero contribuire al modello canvass ed alla sua discussione. Il difetto principale è che non ha numeri. E questo spiega il suo relativo successo in un paese refrattario alle scienze come il nostro. Un modello di business per essere valido deve essere supportato da un’attenta pianificazione strategica. Per questo motivo gli investitori (banche, ventures o fondi) richiedono la scrittura di un business plan.

La nostra proposta

Il Modello Canvass viene preparato gratuitamente per i Business plan mod. PREMIUM ed ENTERPRISE. Ha un costo di EUR 100,00 per il Business plan mod. PROFESSIONAL. Singolarmente ha un costo di EUR 180,00

Maggiori informazioni