Canvass Business Model
The Canvass model (which later became a successful book written by Alexander Osterwalder and Yves Pigneur) is based on a graphical and interactive representation of the business plan. The Canvass is essentially a tool that:
- Identify new needs on the market, not yet satisfied
- launch new technologies, new products or new services
- improve / revolutionize / transform existing markets
- create new markets
How does the Canvass work?
The Canvass model uses nine blocks that are then grouped together to define the business or project business model.
Does the company need one or more customer segments?
Does the product/ service solve customer problems and meet their needs?
How the value offered is presented to customers through communication, distribution and sales channels
Relations with customers
How the relationships are established and maintained with each customer segment
Revenues derive from the value offered
The key resources are the facilities/assets needed to produce and / or distribute the products to the customers
All the actions needed to produce goods/services
Outsourcing activities and resources acquired outside the company
The costs necessary to produce and deliver products or services to customers